Masterminds of Moxy

To execute our vision of a large hotel that’s not a homogenized experience, we partnered with a star team —each a disruptor in its own space. Yabu Pushelberg for interior design, TAO Group to cultivate the food and beverage program, Rockwell Group to design the restaurant and bar spaces, and New Stand to run retail operations. Thanks to the collective ingenuity of these firms, Moxy Times Square has a vibrancy that contrasts with the lackluster efficiency of other affordable hotels.

Yabu Pushelberg

Founded in 1980 by George Yabu and Glenn Pushelberg, Yabu Pushelberg is now one of the most recognized design firms worldwide. The firm’s work encompasses all aspects of design, including many product collaborations — continuously shifting between the rational and the intuitive. Recognized as design industry innovators, George Yabu and Glenn Pushelberg have earned countless accolades for their work, including their appointment as Officers for the Order of Canada. With studios in Toronto and New York and current projects in over sixteen countries, attention to detail and a spirit of exploration remains a hallmark of the firm.

Rockwell Group

Based in New York with a satellite office in Madrid, Rockwell Group is an interdisciplinary architecture and design firm that emphasizes innovation and thought leadership in every project. Founded by David Rockwell, FAIA, and led by David and partners Shawn Sullivan (pictured) and Greg Keffer, the 250-person firm uses theater, technology, and finely-wrought craft to create extraordinary experiences and built environments across the globe. Projects include Nobu restaurants and hotels worldwide, Dream Hollywood, the New York EDITION, W Hotels (New York, Paris, Madrid, Suzhou, Singapore and Vieques), NeueHouse (New York and Hollywood), and set designs for Public Theater’s Shakespeare in the Park, She Loves Me, and Kinky Boots.


TAO Group is a leading restaurant and nightlife company, led by founding partners Marc Packer, Richard Wolf, Noah Tepperberg and Jason Strauss. Collectively, the native New Yorkers are the creators, owners and operators of numerous successful restaurant and nightlife venues around the world. Currently TAO Group oversees properties in New York City, Las Vegas, Los Angeles and Sydney, Australia. In New York, the collection includes Avenue, Beauty & Essex, LAVO Italian Restaurant and Nightclub, Marquee Nightclub, The Stanton Social, and TAO Uptown and TAO Downtown.


Launched in 2015 by notable NYC based creatives Andrew Deitchman, Lex Kendall, David Carson and George Alan, New Stand is a chain of boutique convenience stores that is reimagining what the modern day “newsstand” should be. More than just a store, New Stand is a media platform, offering a rotating mix of new media, gourmet snacks, choice playlists, quality drinks, affordable art, high fashion, and amusing GIFS and toys.